Pippeta Unveils Bold Rebrand, New Website, and Expanded Lactation Support
Pippeta, the UK-based breastfeeding and weaning brand, is redefining modern parenting with the launch of its refreshed branding, an updated website, and an expanded team of lactation consultants. With a commitment to making feeding easier and more inclusive, these developments reinforce Pippeta’s mission to support families navigating the realities of contemporary life.
For years, feeding advertisements have depicted an outdated vision of motherhood—one where mums are the sole caregivers, with endless time to dedicate to feeding. But today’s parents know that feeding is a shared journey. “A mother’s time is precious, and parenting is a team effort,” says Aimee, Founder of Pippeta. “Our goal is simple: to make feeding real easy, every step of the way.”
A Fresh Take on Feeding
The brand’s reimagined identity reflects this modern perspective, featuring real Pippeta families in its visuals and a heartfelt brand film that showcases the realities of shared feeding. From partners preparing expressed milk to grandparents helping with pumping schedules, Pippeta’s new look acknowledges the vital support network behind every feeding journey.
The redesigned website now serves as a hub for parents seeking both products and expert guidance. It’s a space where families can find practical advice, community-driven inspiration, and tools designed to streamline their daily routine.
What’s New?
A Modern Lens on Family Feeding
Pippeta’s refreshed branding puts real families at the forefront. The new visuals celebrate modern feeding dynamics, recognising that caregiving extends beyond just mums. By shifting the narrative, Pippeta embraces the shared responsibility of feeding in today’s busy world.
Empowering Simplicity
With a focus on convenience, Pippeta’s range of hands-free pumps and weaning accessories eliminate unnecessary complications. Instead of relying on complex tracking apps, the brand prioritises functionality—providing easy-to-use, efficient products that fit seamlessly into parents’ lives. By removing barriers, Pippeta makes breastfeeding and pumping more accessible and stress-free.
Expanded Lactation Support
One of the most significant updates is Pippeta’s expanded lactation support team. With the addition of two new International Board-Certified Lactation Consultants (IBCLCs), Pippeta now offers even more personalised, professional guidance with every pump purchase. The goal? To ensure families feel informed, confident, and supported at every stage of their journey.
Research highlights the importance of early breastfeeding support. A study by Odom et al. (2013) found that approximately 60% of mothers who stopped breastfeeding did so earlier than they intended, often due to concerns about lactation difficulties. Recognising this, Pippeta is doubling down on its commitment to providing accessible expert support. “Expanding our lactation team is about more than just advice—it’s about empowering families to continue feeding for as long as they choose,” Aimee explains.
What’s Next for Pippeta?
Looking ahead, Pippeta is gearing up to launch a range of innovative new products designed to further simplify feeding for modern families. The newly updated website will serve as a comprehensive resource, offering expert articles, product guides, and community-driven content to inspire and support parents at every stage of their journey.
With this bold rebrand, Pippeta continues to challenge outdated ideals and create real solutions that fit seamlessly into contemporary family life. By combining practical innovation, expert support, and an inclusive approach to feeding, Pippeta is setting a new standard for modern parenting—one that recognises the power of shared responsibility and the strength of the village behind every child’s journey.